Resources

Best practices for digital marketing

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Digital Marketing Essentials #1

Establish a Strong Online Presence

Website: Create a user-friendly website optimized for mobile and desktop. Include menus, offers, location, and contact details.
Local SEO: Optimize for local searches with tools like Google My Business (GMB). Use keywords like “best coffee shop near me.”
Social Media Profiles: Actively manage accounts on platforms like Instagram, Facebook, and TikTok to showcase products and engage with customers.

Digital Marketing Essentials #2

Content Marketing

Visual Content: Share high-quality photos and videos of your sandwiches, protein bars, and beverages.
Blog Posts: Write articles like “Health Benefits of Protein Bars” or “How to Pair Coffee with Desserts.”
User-Generated Content: Encourage customers to share their experiences and tag your business.

Digital Marketing Handbook

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